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Hi, Affirm! 👋
We help growth and product teams improve onboarding, feature adoption and retention with in-app experiences. Without developer effort.
Trusted by fast-growing mobile app companies
Here's what you can create without writing code
Choose from videos, spotlights, stories, tooltips and more to engage users as they use your app
UI Modules
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Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital. After the fixed duration, jewellers will return the leased metal along with additional earnings.
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Stable Money uses stories to introduce their value prop
Stable Money, like most financial apps, needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - which are simple and easy to consume.
Google Pay uses tooltips to activate new users
Google Pay brings attention to the 2 most important features that help new users see the value in the app. By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.
Jar uses blinkers to draw attention to "Save more"
To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Netflix uses coachmarks to introduce "Downloads"
To introduce both existing and new users to feature releases, mobile apps like Netflix use Coachmarks to highlight and provide education on the new feature.
MakeMyTrip uses bottom sheets to showcase offers
Nudge users to make that purchase or booking with limited-time offers on bottom sheets.
Build in-app experiences that match your design theme
Get started in minutes, but you always have the flexibility for deep customization
Intuitive UI builder
Drag and drop elements to build beautiful UI
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Unmatched design flexibility
Customize fonts, backgrounds and more
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Target users with real-time segmentation
Only show relevant experiences based on who your users are and what actions they've taken inside your app
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Properties, events, cohorts and more
Target on events and attributes in real-time
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Import cohorts from your favourite tools
Import from Amplitude, Mixpanel, CleverTap and more
Measure impact and ROI of your campaigns
Iterate at lightning speed to build winning experiences
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A/B testing
Measure impact between control and target cohorts
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Build an experimentation engine
Iterate till you find the right in-app message that drives user success
Testimonials
Fintechs have improved feature adoption, retention and conversions using in-app experiences
“We’ve seen 10X ROI on our investment in Plotline. Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now actively running 10+ flows to improve multiple in-app funnels.”
Utkarsh Garg
Head of Growth
"We realized how time-consuming it is to build this in-house - 2 weeks to build, 2 weeks for an app release and another 2 weeks till our users update the app. Using Plotline, we’ve been able to rapidly decrease this time to release."
Kushal Jain
Senior Product Manager
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager
Create dynamic app experiences with Plotline
Join companies like Step, Upstox, Dream 11, Meesho, Zupee and others that use Plotline to boost their adoption and retention metrics.