Scripbox's journey from 1 to 4+ monthly experiments with Plotline!

Scripbox is India’s leading digital wealth manager, managing over 15000 Crores in AUM, with customers across 2500+ cities in India.

Founded in 2012, Scripbox understands the needs of customers with respect to the life stage and risk appetite and provides personalised investment solutions to help them meet their financial goals.

How Scripbox uses Plotline

Over the past 3 months, Scripbox’s dynamic product and growth team executed a series of 10+ Plotline campaigns, reshaping in-app experiences seamlessly with minimal developer involvement.

Experiment 1: Turbocharging launch of a new product

The product team wanted to test the waters with a new offering - Financial Plan. Typically, an experimentation cycle included planning, development, testing and release which would take anywhere between 2-4 weeks.

Hence, the team leveraged Plotline for a rapid 10-minute launch of a “financial plan” card. This agile approach allowed them to swiftly test user appeal of the new offering.

"We've tried building in-app campaigns in-house. We realized that significant time was required to build and release multiple experiments. Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan Associate Vice President at Scripbox

Campaign 2: Elevating Product Discovery for a Redesigned Feature

Scripbox’s overhaul of the reporting feature, offering detailed insights into mutual fund performance, was complemented by a Plotline-guided walkthrough.

This targeted users invested in mutual funds, resulting in a remarkable 50% surge in product discovery and heightened engagement.