We use cookies to ensure you get the best experience on our website. For more details, refer to our cookie policy and privacy policy.
Leveraged video widgets, gamified quizzes, and post-purchase rewards to captivate users and drive higher engagement
Monetization team leveraged video widgets, gamified quizzes, and post-purchase rewards on the app to engage users and offer rewards
More than 20M rewards given out via scratch cards, spin the wheel and quizzes
Zepto is a leading ultra-fast grocery delivery service, known for delivering groceries in as little as 10 minutes. With a focus on speed, convenience, and customer satisfaction, Zepto is revolutionizing grocery shopping through an intuitive app that delivers fresh, high-quality products directly to customers’ doors.
It serves a vast user base of over 20M users, solidifying its position as a leading quick commerce company in the Indian market.
Over the last 3 quarters, the monetization team at Zepto has launched multiple reward experiments on Plotline, to improve multiple in-app metrics along with boosting partner ad visibilty.
To promote Mission: Impossible – Dead Reckoning, Zepto embedded a "Mission Impossible Quiz" campaign.
The campaign was designed to create awareness around the upcoming movie release and incentivize users to purchase tickets through a fun, movie-themed quiz.
The quiz saw high engagement rates, with users spending more time in the app and interacting with the movie-themed content. The campaign successfully raised awareness for the new Mission Impossible film and led to increased ticket sales
To encourage repeat purchases and increase customer retention, Zepto implemented a post-purchase gift rewards campaign.
After completing a purchase, users were offered a surprise partner gift or discount, which could be redeemed on the partner site.
By offering gifts and rewards, Zepto was able to not only retain users but also boost their lifetime value by encouraging frequent interactions and purchases.
We help you launch dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.
The best consumer tech companies today like Step, Upstox, Dream 11, BharatPe, Khatabook and many more use Plotline to improve onboarding and product adoption.
Join companies like Step, Upstox, Dream 11, Meesho, Zupee and others that use Plotline to boost their adoption and retention metrics.