Case Study

Zepto boosts ad partner revenue with in-app campaigns

Jar uses Plotline's Spotlight to improve monetization

Problem

Leveraged video widgets, gamified quizzes, and post-purchase rewards to captivate users and drive higher engagement

Strategy

Monetization team leveraged video widgets, gamified quizzes, and post-purchase rewards on the app to engage users and offer rewards

Results

More than 20M rewards given out via scratch cards, spin the wheel and quizzes

Zepto is a leading ultra-fast grocery delivery service, known for delivering groceries in as little as 10 minutes. With a focus on speed, convenience, and customer satisfaction, Zepto is revolutionizing grocery shopping through an intuitive app that delivers fresh, high-quality products directly to customers’ doors.

It serves a vast user base of over 20M users, solidifying its position as a leading quick commerce company in the Indian market.

How Zepto uses Plotline

Over the last 3 quarters, the monetization team at Zepto has launched multiple reward experiments on Plotline, to improve multiple in-app metrics along with boosting partner ad visibilty.

Campaign 1: Quizzes to Drive Engagement and Monetization

To promote Mission: Impossible – Dead Reckoning, Zepto embedded a "Mission Impossible Quiz" campaign.

The campaign was designed to create awareness around the upcoming movie release and incentivize users to purchase tickets through a fun, movie-themed quiz.

The quiz saw high engagement rates, with users spending more time in the app and interacting with the movie-themed content. The campaign successfully raised awareness for the new Mission Impossible film and led to increased ticket sales

Campaign 2: Post-Purchase Gift Rewards to Increase Retention

To encourage repeat purchases and increase customer retention, Zepto implemented a post-purchase gift rewards campaign.

After completing a purchase, users were offered a surprise partner gift or discount, which could be redeemed on the partner site.

By offering gifts and rewards, Zepto was able to not only retain users but also boost their lifetime value by encouraging frequent interactions and purchases.

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