In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.
Scratch cards bring excitement and anticipation. Not knowing the reward hiding behind the cover increases the mystery and users can't help but scratch to figure out their reward. Let's look at a few examples of how they are used in mobile apps.
Perhaps the best known example that made scratch cards popular in the first place, Google Pay uses scratch cards after every transaction a user makes. The logic behind the app's scratch card is to provide customers with a chance to earn rewards for using the app. These rewards are randomly generated and can vary in value.
PhonePe is a popular mobile payment and financial services app in India. Users can scratch these virtual cards within the app to reveal their prizes, which can include cashback, discounts, or other offers.
"MynCash" from Myntra scratch cards typically refers to the digital wallet balance or cashback that users can accumulate by scratching Myntra's virtual scratch cards.
This MynCash can be used to make purchases on the Myntra platform, essentially functioning as a store credit or cashback.
Developers need to build the core mobile app. They don't really have the time to keep adding and changing scratch cards (text, designs, targeting, etc).
On top of that, every new experiment with a scratch card takes 2 weeks to build, another 2 weeks to make the app release, and another month or so to understand whether your scratch card achieved the desired engagement.
Plotline helps product and marketing teams in high-growth consumer companies create and deploy scratch cards that match your design theme. It also provides powerful event-based targeting and user segmentation to help the right user take the right action at the right time.
Apart from scratch cards, you can use other UI elements like tooltips, spotlights, stories, PiP videos, etc., to engage your users effectively.
In case you want to deploy scratch cards in your mobile app, start your free trial with us.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.