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Plotline helps you create in-app experiences like tooltips, stories, spotlights, surveys, videos, and games - without code. These experiences trigger in real-time based on user behavior, helping you drive feature adoption, collect feedback, and guide users through personalized journeys.
No. After the initial 20-minute SDK integration, product managers, growth teams, and marketers can create and launch campaigns independently - no code required, no app releases needed.
Plotline is built for product and growth teams at consumer mobile apps - especially in EdTech, FinTech, HealthTech, Gaming, and Commerce. If you need to engage users inside your app without waiting on engineering resources or app releases, Plotline is for you.
Traditional engagement tools make you choose between speed and sophistication. Plotline gives you both: the agility to launch instantly and the depth to create truly native, real-time experiences. No more waiting weeks for engineering bandwidth, app releases or settling for generic banners that users ignore.
These platforms focus on outside-the-app engagement: push notifications, email, and SMS to bring users back to your app. But their offering inside the app is limited to banners and popups. These tools also don't have the capability to trigger experiences in real-time (a delay of a minute to a couple minutes is expected from the moment an event fires).
When engaging users inside the app, you need a host of UI modules (tooltips, spotlights, animations, videos, stories, etc) that trigger in real-time (<100ms of delay). This is where Plotline comes in: creating experiences for users who are actively in your app right now.
Appcues and Pendo are built for web applications. Plotline is purpose-built for mobile apps with native rendering, mobile-specific UI patterns, and real-time triggers optimized for mobile user behavior.
Extremely stable. Our SDK serves 300M+ end users and has never crashed—not once. We've built Plotline with the scale of consumer apps in mind, with extensive testing, monitoring, and performance optimization. Your app's stability is our top priority.
Yes, completely. Every Plotline UI template is fully customizable - fonts, colors, corner radius, spacing, button styles, animations, and more. You can create experiences that seamlessly match your app's design system. Your users won't know you're using a third-party tool; they'll just experience beautifully consistent, native-feeling UI.
Plotline takes 20 minutes to integrate. Install the SDK, initialize with your API key, add tracking for user properties and events, then test. We provide detailed documentation and hands-on support.
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