April 24, 2024

Gamification in Health and Fitness Apps: Top 5 examples

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.

Aditya Bhattacharyya

In recent years, gamification has emerged as a powerful strategy to enhance user engagement and motivation in the realm of health and fitness apps.

For users, this translates into a dynamic journey towards their wellness goals, complete with intuitive progress tracking and the thrill of achieving personal milestones.

Why use gamification in health and fitness apps?

  • Boosts workout motivation: Gamification transforms health and fitness into interactive experiences with rewards for exercise completion, motivating users even during tough sessions.
  • Fosters Consistency: Gamification establishes a routine with daily or weekly challenges, enhancing overall well-being and promoting long-term behavioral changes, while also reducing app churn rates.


Headspace is a meditation app that provides guided meditation sessions. Habit building through gamification is the secret to Headspace's success.

One of the prominent gamified elements used in the Headspace app is streak. This motivates users to practice daily meditation by acknowledging and rewarding their efforts with badges for maintaining an unbroken streak of daily meditation. This also brings the users back consistently to the app reducing churn.

Headspace: Building motivation through gamification


Fitbit tackled sedentary behaviour by raising users' awareness of activity and providing incentives for sustained movement. By turning movement into a game, Fitbit prompts healthier habits, decreases sedentary time, and enhances overall well-being.

Badges are one among the many gamified elements in Fitbit. Users earn achievement badges by accomplishing specific activities, like reaching step goals and providing tangible markers of progress.


Calm is a meditation and sleep app designed to cultivate mindfulness habits. It tracks your meditation "high score," representing your longest streak of using the app, and monitors your overall progress.

Additionally, users have the opportunity to earn badges and rewards as they engage with the app's features. This represents a powerful blend of consistency and motivation for the users to progress towards achieving a state of zen.

Calm app gamification


Strava's achievement and badge system rewards users for completing challenges or setting personal bests with badges that can be shared on social media.

There’s also the Trophy Case that showcases all completed challenges, motivating users to achieve more and compete for the most badges among friends and followers.

Strava app gamification

Water Minder

This app offers hydration challenges to users, encouraging them to gradually increase their water intake. These challenges create a feeling of accomplishment as users reach each milestone.

By introducing a sense of advancement, the app sustains user motivation and commitment to improving their hydration habits.

Water minder app gamification

Build engaging gamification for your app in a no-code manner with Plotline

Plotline's no-code builder is designed to integrate interactive gamification into your health and fitness app. Additionally, you can use scratch cards, confetti, and other UI elements like tooltips, spotlights, stories, PiP videos, etc., to educate, retain, and motivate your users effectively.

Start a free trial with Plotline now to gain a deeper insight into how we can enhance your health and fitness app's gamification.

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