Coachmarks draws the user's attention and directs them to a certain feature or section.
Amidst the ongoing All Stars Sale, Ajio has recently modified their Wishlist feature.
To drive adoption of this feature, Ajio uses a coachmark matched to the app's design theme to capture users' attention.
With user's purchase rate higher than usual during the festive sale, this feature simplifies the process for users to track and revisit their favourite products.
Higher the adoption of the Wishlist, lower the cart abandonment, in turn driving revenue.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app