back arrow
View all inspirations
Feature adoption

Ajio uses coachmarks to drive adoption of Wishlist feature

Coachmarks draws the user's attention and directs them to a certain feature or section.

Improve funnel metrics with Plotline

Context

Amidst the ongoing All Stars Sale, Ajio has recently modified their Wishlist feature.

To drive adoption of this feature, Ajio uses a coachmark matched to the app's design theme to capture users' attention.

Why this works

With user's purchase rate higher than usual during the festive sale, this feature simplifies the process for users to track and revisit their favourite products.

Higher the adoption of the Wishlist, lower the cart abandonment, in turn driving revenue.

Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Check out more dynamic experiences plays

Feature adoption

PhonePe uses a spotlight to boost QR scanner adoption

Read more
Engagement

Uber uses a floater for showing ETA

Read more
Engagement

Duolingo uses a quiz feature for language lessons

Read more
Engagement

Cred employs spin-the-wheel for users to win daily rewards

Read more
Engagement

Spotify uses a top banner to enable users to pick their artists

Read more
Engagement

Duolingo uses tooltips to show the learning progress

Read more