Binance uses a guided tour to educate new users

Context

In the competitive market of cryptocurrency exchanges, Binance has emerged as one of the leading platforms, offering a wide range of trading options and services to its users.

To drive efficient growth, Binance recognizes the significance of enhancing the new user experience by providing a guided tour to assist new users in their trade journey.

Why this works?

By offering a guided tour with the help of tooltips, Binance ensures that new users are equipped with the necessary knowledge and understanding to navigate the platform effectively.

This educational approach significantly improves the activation rates of new users, providing them with a positive initial experience and reducing barriers to entry.

Furthermore, the guided tour plays a crucial role in improving user retention and the overall lifetime value (LTV) of each user. By helping users familiarize themselves with the platform and its features, Binance increases the likelihood of users continuing to trade and engage with the platform over time.