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Context
Mobile apps on average lose 77% of new users in the first 3 days 📉.
So product and growth teams build onboarding flows to introduce new users to the app and reduce this dropoff. One way to do it is by reinforcing your value prop using carousel screens 📲.
Sadly, most teams set up this flow once and then forget about it. But there’s still significant upside you miss out on by not experimenting 🧪 with copy, designs, number of carousel screens, etc.
Unfortunately, if these flows are built in-house, making changes can be an excruciatingly slow process, taking more than a month 🗓️. You have to rely on engineering to implement the changes and then wait for the next app release.
Over time, you lose significant upside just because you couldn’t experiment with your onboarding.
Why this works
Users come into your app with an expectation of value. This expectation can be built from multiple touchpoints - your website, appstore, any events or promotions you ran, etc.
Reiterating your core value proposition when a user first downloads your app maintains their expectation, reduces confusion, and motivates them to continue to explore your app.
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