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User onboarding

Flipkart uses coachmarks to onboard new users

To acquaint new users with its platform, Flipkart introduces them to key features with guided onboarding.

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Context

Mobile apps on average lose 77% of new users in the first 3 days šŸ“‰. This hurts more when you realize all those marketing dollars spent on getting new users is mostly wasted if users donā€™t stick around long-term.

This steep drop-off can be fought with a well thought out onboarding flow. This flow should introduce users to the core actions šŸ›  that correlate to long-term retention.

In the video, we can see how Flipkart šŸ›’ introduces new users to its core functionality as the user goes through making a purchase for the first time.

Why this works

By guiding users to the core action that correlates to retention:

  1. You are reducing the time it takes for them to see value
  2. You ensure more users actually do those core actions

Both the above are responsible for improving activation rates.

You can A/B test šŸ§Ŗ between users who saw your onboarding flow vs those who didnā€™t. If executed well, users who saw your onboarding should have higher long-term retention.

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Check out more in-app engagement plays

Feature adoption

Gullak uses stories to educate and encourage product adoption

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Engagement

Turtlemint employs stories to get users started with the app

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User onboarding

Product Hunt employs a walkthrough using tooltips for new users

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Engagement

Mudrex uses stories to educate its users

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User onboarding

Nykaa employs a walkthrough using tooltips for new users

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Monetization

Khatabook uses a floater to announce its ongoing sale

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