To acquaint new users with its platform, Flipkart introduces them to key features with guided onboarding.
Mobile apps on average lose 77% of new users in the first 3 days 📉. This hurts more when you realize all those marketing dollars spent on getting new users is mostly wasted if users don’t stick around long-term.
This steep drop-off can be fought with a well thought out onboarding flow. This flow should introduce users to the core actions 🛠 that correlate to long-term retention.
In the video, we can see how Flipkart 🛒 introduces new users to its core functionality as the user goes through making a purchase for the first time.
By guiding users to the core action that correlates to retention:
Both the above are responsible for improving activation rates.
You can A/B test 🧪 between users who saw your onboarding flow vs those who didn’t. If executed well, users who saw your onboarding should have higher long-term retention.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app