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Context
Mobile apps on average lose 77% of new users in the first 3 days 📉. This hurts more when you realize all those marketing dollars spent on getting new users is mostly wasted if users don’t stick around long-term.
This steep drop-off can be fought with a well thought out onboarding flow. This flow should introduce users to the core actions 🛠 that correlate to long-term retention.
In the video, we can see how Flipkart 🛒 introduces new users to its core functionality as the user goes through making a purchase for the first time.
Why this works
By guiding users to the core action that correlates to retention:
- You are reducing the time it takes for them to see value
- You ensure more users actually do those core actions
Both the above are responsible for improving activation rates.
You can A/B test 🧪 between users who saw your onboarding flow vs those who didn’t. If executed well, users who saw your onboarding should have higher long-term retention.
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