back arrow
View all inspirations

Headway uses always-on slider to drive conversions

Always-on slider helps convert the free users to a premium subscription

Improve funnel metrics with Plotline

Context

Headway is a subscription-based self-growth app that uses a clever strategy to increase its conversions.

Once users get onboarded, an always-on slider with a compelling CTA of “Gift for you” is displayed above the navigation menu throughout the app.

When users interact with it, they are seamlessly guided – whether they are new users or on a trial – towards unlocking the full potential of the app with an exclusive discount.

Why this works

This slider takes up less space, hangs in the background non-intrusively, and is easily available to users when they're jumping around in the app.

Furthermore, the CTA sparks an immediate response from users, creating a pivotal moment of conversion.

Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Check out more dynamic experiences plays

Monetization

Zupee Promotes League Participation with Real-Time Countdown

Read more
Discovery & Adoption

Kiwi Uses a Promotional Modal to Drive Credit Card Applications

Read more
Monetization
Powered by Ploltine

Swish Uses Spin-to-Win + Rewards Center to Drive Repeat Orders

Read more
Discovery & Adoption
Powered by Ploltine

Zepto Embeds a Native-Looking Video Widget to Promote Mission: Impossible

Read more
Onboarding & Activation

Adda52 Uses Milestone Progression to Accelerate User Activation

Read more
Monetization

CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets

Read more