Headway uses always-on slider to drive conversions

Context

‍Headway is a subscription-based self-growth app that uses a clever strategy to increase its conversions.

Once users get onboarded, an always-on slider with a compelling CTA of “Gift for you” is displayed above the navigation menu throughout the app.

When users interact with it, they are seamlessly guided – whether they are new users or on a trial – towards unlocking the full potential of the app with an exclusive discount.

‍Why this works

‍This slider takes up less space, hangs in the background non-intrusively, and is easily available to users when they're jumping around in the app.

Furthermore, the CTA sparks an immediate response from users, creating a pivotal moment of conversion.