Look at some of the best examples of how some of the most customer-focussed companies are building in-app engagement flows
If your app has a subscription plan, a key focus area for driving growth would be to increase free to paid conversion rates 📈. This is even more important given the current market scenario of efficient growth.
HealthifyMe uses unique offers contextual to the user’s journey to improve conversion rates to their paid 💰 subscription plan.
For users who’ve hit the purchase page multiple times before but have not yet converted, a native banner for this user cohort shows up which takes them to a stories carousel. Each story is embedded with a CTA that takes the user to a purchase page.
This page is full of testimonials of users who’ve succeeded 🥳 with HealthifyMe, to get the user over the friction of making a purchase.
If the user decides to drop the buying action and go back, HealthifyMe launches another hefty offer - 31% off with a 30 sec validity to drive impulse purchases.
HealthifyMe does a great job of using real-time offers contextual to the user’s journey to drive conversions to their paid plan.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app