HealthifyMe uses real-time offers to drive subscriptions

Context

If your app has a subscription plan, a key focus area for driving growth would be to increase free to paid conversion rates 📈. This is even more important given the current market scenario of efficient growth.

HealthifyMe uses unique offers contextual to the user’s journey to improve conversion rates to their paid 💰 subscription plan.

Why this works

For users who’ve hit the purchase page multiple times before but have not yet converted, a native banner for this user cohort shows up which takes them to a stories carousel. Each story is embedded with a CTA that takes the user to a purchase page.

This page is full of testimonials of users who’ve succeeded 🥳 with HealthifyMe, to get the user over the friction of making a purchase.

If the user decides to drop the buying action and go back, HealthifyMe launches another hefty offer - 31% off with a 30 sec validity to drive impulse purchases.

HealthifyMe does a great job of using real-time offers contextual to the user’s journey to drive conversions to their paid plan.