Bottom tabs are easily accessible, increase awareness and give the user a shortcut to get started with the learning module
The INDmoney app is best known for allowing easy investments in US stocks, and now even Indian stocks. But a large number of its users might not be confident in their ability to pick the right stocks. How do you get these users to start investing?
INDmoney launched a “learning module”, a free, simple & gamified way to learn the concepts of money and investing. They used bottom tabs to get users started on their learning journey. These tabs are easily accessible to all users, and take them directly to the learning page without being intrusive.
The learning module has multiple advantages:
It's a two-punch combo of getting users comfortable with their core offering and building opportunities for future upsells.
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