Persistent bottom banner helps convert the free users to a premium subscription
Kuku FM, an audiobook app tailored for the Indian market, boasts a significant free user base.
To drive more users towards paid subscriptions 🤑, they employ a persistent "bottom banner" placed just above the navigation menu. This banner prominently offers an attractive 50% discount to incentivize users to upgrade.
This banner takes up very less space, hangs in the background non-intrusively, and is easily available to users when they're jumping around in the app.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app