Kuku FM uses persistent bottom banner to drive conversions

Context

Kuku FM, an audiobook app tailored for the Indian market, boasts a significant free user base.

To drive more users towards paid subscriptions 🤑, they employ a persistent “bottom banner” placed just above the navigation menu. This banner prominently offers an attractive 50% discount to incentivize users to upgrade.

Why this works?

This banner takes up very less space, hangs in the background non-intrusively, and is easily available to users when they’re jumping around in the app.

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