Picture-in-picture videos are a great way to highlight a new feature.
MobiKwik has launched Xtra, a super flexible investment feature designed to cater to the needs of young investors.
To highlight this new offering, the MobiKwik app showcases an engaging Picture-in-Picture (PiP) video in the background, encouraging users to explore and start investing with the Xtra feature.
The PiP video remains non-intrusive, allowing users to interact with the app while the video continues to play.
The PiP video appears on one side of the screen. It works because:
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app