Mudrex uses stories to educate its users

Stories can be an effective way to engage users in a more interactive and visually appealing manner

Context

Mudrex is a crypto investment app that aims to revolutionize the digital asset space. It displays stories on its homepage that have a range of content that users can learn from.

Why this works

Mudrex’s in-app stories educate and encourage users to use different cryptocurrencies in an interactive and fun way.

Organizing content into distinct story groups can effectively capture users' attention and encourage them to spend more time engaging with various stories. It also has CTAs in a few, directing users to specific tabs.

This enhances engagement and ultimately leads to increased conversion rates.

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