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Context
Nykaa is a leading beauty and cosmetics e-commerce app in India. The app uses a bottom sheet to surface contextual offers and promotions to users while they browse products. The bottom sheet slides up from the bottom of the screen, presenting relevant deals without disrupting the browsing experience — users can dismiss it with a swipe or tap to explore the offer.
Why This Works
Bottom sheets are one of the least intrusive ways to present offers during a browsing session. It works because (1) The format is familiar and non-blocking — users can dismiss or engage at their pace, (2) Contextual timing means the offer appears when the user is already in a buying mindset, (3) The slide-up animation draws attention without the aggression of a full-screen modal.
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