Niyo Uses In-App Stories to Boost Flight & Visa Bookings

Context

To increase flight and visa bookings, Niyo launched in-app stories showcasing how travelers save money using Niyo. The stories also provided travel tips, food recommendations, and highlighted fast visa processing times, making international travel feel seamless and affordable.

The campaign targeted users interested in international travel but had not yet booked, ensuring high relevance and engagement. These Instagram-like stories were replayable, increasing recall and reinforcing the benefits of booking with Niyo.

Why This Works

In-app stories offer a familiar, immersive format that captures user attention without disrupting their experience. By blending social-style storytelling with actionable travel insights, Niyo turned passive browsing into informed decision-making.

With this approach, Niyo engaged high-intent travelers, making the booking process feel effortless and rewarding—leading to increased flight and visa conversions.

Check out more user experiences from leading apps

Discovery & AdoptionPowered by Plotline

Niyo Uses a Bottom Sheet to Announce New Product Launches Without Disrupting the Core Experience

Read more Onboarding & Activation

Stable Money Uses a Step-by-Step Profile Quiz to Personalize the Investment Journey

Read more Monetization

Zepto Uses Scrollable Video Widgets to Showcase Sponsored Products in Search

Read more Discovery & Adoption

IndiGo Uses Swipeable Deal Strips to Drive Offer Discovery

Read more Discovery & Adoption

ixigo Maximizes Push Notification Opt-ins with Bottom Sheet

Read more Monetization

Zupee Promotes League Participation with Real-Time Countdown

Read moreSee more experiences