Nykaa employs a walkthrough using tooltips for new users

Implementation of a walkthrough for new users is a strategic approach to enhance the user experience and activation rates.

Context

Nykaa has figured out how to activate their new users through a walkthrough highlighting the core features with multiple tooltips on the homepage.

Why this works

By offering a walkthrough with the help of tooltips, Nykaa ensures that new users are equipped with the necessary knowledge and understanding to navigate the platform effectively.

This further leads to an increase in activation rates, and over time it improves retention and LTV of each user.

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