back arrow
View all inspirations

Nykaa employs a walkthrough using tooltips for new users

Implementation of a walkthrough for new users is a strategic approach to enhance the user experience and activation rates.

Improve funnel metrics with Plotline

Context

Nykaa has figured out how to activate their new users through a walkthrough highlighting the core features with multiple tooltips on the homepage.

Why this works

By offering a walkthrough with the help of tooltips, Nykaa ensures that new users are equipped with the necessary knowledge and understanding to navigate the platform effectively.

This further leads to an increase in activation rates, and over time it improves retention and LTV of each user.

Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Check out more dynamic experiences plays

Monetization

Zupee Promotes League Participation with Real-Time Countdown

Read more
Discovery & Adoption

Kiwi Uses a Promotional Modal to Drive Credit Card Applications

Read more
Monetization
Powered by Ploltine

Swish Uses Spin-to-Win + Rewards Center to Drive Repeat Orders

Read more
Discovery & Adoption
Powered by Ploltine

Zepto Embeds a Native-Looking Video Widget to Promote Mission: Impossible

Read more
Onboarding & Activation

Adda52 Uses Milestone Progression to Accelerate User Activation

Read more
Monetization

CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets

Read more