Engagement
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Feature adoption
PhonePe uses a spotlight to boost QR scanner adoption
Highlighting the feature within the app using a spotlight can guide users directly to it and increase its discoverability.
Context
PhonePe uses a spotlight within their app to direct user attention towards the QR scanner option.
This strategic placement aims to familiarize users with the functionality and encourage its usage for transactions.
Why this works
Spotlights act as visual cues, guiding users towards the QR scanner within the app.
This targeted approach increases the likelihood of users discovering and adopting the feature for their everyday transactions.
By highlighting this functionality, PhonePe simplifies the payment process and potentially expands their user base accustomed to QR-based payments.
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