Picsart uses bottom tabs to drive monetization

Context

Picsart is an Armenian-American technology company that develops the Picsart suite of online photo and video editing applications with a social creative community.

By using static bottom tabs, Picsart ensures that its premium model is prominently displayed at the bottom of the app’s interface. This placement makes it more likely that users will notice and be aware of the premium features and benefits offered.

Why does this work?

Encouraging users to upgrade to the premium model through in-app messages like static bottom tabs can lead to increased free to paid conversions and higher lifetime value. Premium subscribers tend to be more committed to the app, as they have made a financial investment. They are more likely to continue using the app over time.

It’s a proactive way for PicsArt to capture users’ attention, highlight the value of the premium offering, and ultimately generate revenue from those who opt for the enhanced features and experience.

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