PokerBaazi Uses a Floating Button to Drive Tournament Participation

A strategic, high-visibility CTA nudged more users into the tournament, boosting top-of-funnel engagement.

Context

The GOAT Tournament featured a massive ₹10 Crore guaranteed prize pool, and Baazi Games wanted to maximize participation. To capture user attention instantly, they launched a floating action button highlighting the “10 Cr Prize Pool” benefit, ensuring that the tournament offer was unmissable.

This high-impact button appeared on the homepage within 100ms of users opening the app, making it one of the first things they saw. The campaign targeted all users opening the app during the tournament duration, ensuring broad reach and engagement.

Why This Works

Floating action buttons are persistent, eye-catching, and non-intrusive, keeping critical CTAs visible without disrupting the user experience. By surfacing the tournament benefit at the right place and the right time, Baazi Games ensured maximum awareness, driving higher participation rates.

With this approach, Baazi Games saw a 22% uplift in tournament registrations, proving that well-placed, high-visibility elements can significantly impact conversion rates.

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