back arrow
View all inspirations
Feedback

RazorPay uses in-app surveys to understand drop-off reasons

By asking a relevant question in-the-moment, RazorPay can work towards reducing drop-offs

Improve funnel metrics with Plotline

Context

When a user tries to cancel their payment, RazorPay asks a question in-the-moment to understand why users are dropping off from this crucial step.

Why this works

Most email surveys sent via Typeform and the like get less than 5% response rates because they introduce too much friction for the user.

When surveys are asked within the app, at the right time, you can expect upwards of 30% response rates. Such in-app surveys work because:

  1. The question is contextual to the user's action
  2. It is delivered to him within the app itself where it's extremely easy to fill out
Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Check out more in-app engagement plays

Feature adoption

Gullak uses stories to educate and encourage product adoption

Read more
Engagement

Turtlemint employs stories to get users started with the app

Read more
User onboarding

Product Hunt employs a walkthrough using tooltips for new users

Read more
Engagement

Mudrex uses stories to educate its users

Read more
User onboarding

Nykaa employs a walkthrough using tooltips for new users

Read more
Monetization

Khatabook uses a floater to announce its ongoing sale

Read more

Build beautiful experiences that drive activation, engagement and monetization

Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app

Thanks for your faith in us! We will reach out to you shortly :D
Oops! Something went wrong. Would you mind trying again?