back arrow
View all inspirations

RazorPay uses in-app surveys to understand drop-off reasons

By asking a relevant question in-the-moment, RazorPay can work towards reducing drop-offs

Improve funnel metrics with Plotline

Context

When a user tries to cancel their payment, RazorPay asks a question in-the-moment to understand why users are dropping off from this crucial step.

Why this works

Most email surveys sent via Typeform and the like get less than 5% response rates because they introduce too much friction for the user.

When surveys are asked within the app, at the right time, you can expect upwards of 30% response rates. Such in-app surveys work because:

  1. The question is contextual to the user's action
  2. It is delivered to him within the app itself where it's extremely easy to fill out
Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Check out more dynamic experiences plays

Onboarding & Activation

Adda52 Uses Milestone Progression to Accelerate User Activation

Read more
Monetization

CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets

Read more
Monetization
Stickiness & Engagement

Zomato Turns Post-Order Engagement into Rewards with Spin the Wheel

Read more
Stickiness & Engagement

Zupee Drives Conversions with Timed IPL Quiz + Cash Rewards

Read more
Monetization

Swiggy Unlocks Match Day Excitement through Offers for Every Six Hit During IPL

Read more
Stickiness & Engagement
Powered by Ploltine

PokerBaazi Uses a Floating Button to Drive Tournament Participation

Read more