Feature adoption
Picture-in-picture videos are a great way to highlight a new deals and discounts
Owing to the Independence day, there's been a "Freedom Sale" introduced by RedBus with several deals and discounts for ticket bookings.
To highlight this festive sale, the RedBus app showcases an engaging Picture-in-Picture (PiP) video in the background, encouraging users to explore and start booking tickets using those offers.
This works because:
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