Feature adoption
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Engagement
RedBus uses a PiP video to display the festive sales
Picture-in-picture videos are a great way to highlight a new deals and discounts
Context
Owing to the Independence day, there's been a "Freedom Sale" introduced by RedBus with several deals and discounts for ticket bookings.
To highlight this festive sale, the RedBus app showcases an engaging Picture-in-Picture (PiP) video in the background, encouraging users to explore and start booking tickets using those offers.
Why this works
This works because:
- Non-Intrusive Experience: PiP video appears on one side, providing a non-intrusive experience for users to navigate the app seamlessly. Users can freely move, expand, or dismiss the video, maintaining a seamless user experience.
- Engaging Medium: The engaging PiP format effectively communicates the feature's benefits, capturing users' attention and sparking their interest in the festive sale.
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