Feature adoption
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Engagement
SonyLiv uses a floating button to give Rocket Boys more exposure
A slider is a handy way to keep your top shows easily accessible
Context
Content apps always try to drive higher watch times šŗ and engagement on their most popular shows.
When SonyLiv launched Rocket Boys Season 2 š, they wanted to nudge more users to start watching. In addition to placing it front and centre on the homepage, they also configured a Slider to draw user attention.
Why this works
This campaign was made highly relevant by only targeting users whoāve watched Season 1 in the past, but had still not started watching any episode of Season 2.
By rolling out the Slider to only 50% of the above eligible audience cohort, SonyLive can easily measure š§ watch rates for Season 2 between audiences who saw the slider vs those who didnāt, and validate the impact of such an in-app campaign.
A great example of using distinguished UI elements that blend in natively with your app to subtly guide your users to take the right action.
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