back arrow
View all inspirations
Engagement

SonyLiv uses a floating button to give Rocket Boys more exposure

A slider is a handy way to keep your top shows easily accessible

Improve funnel metrics with Plotline

Context

Content apps always try to drive higher watch times šŸ“ŗ and engagement on their most popular shows.

When SonyLiv launched Rocket Boys Season 2 šŸš€, they wanted to nudge more users to start watching. In addition to placing it front and centre on the homepage, they also configured a Slider to draw user attention.

Why this works

This campaign was made highly relevant by only targeting users whoā€™ve watched Season 1 in the past, but had still not started watching any episode of Season 2.

By rolling out the Slider to only 50% of the above eligible audience cohort, SonyLive can easily measure šŸ§ watch rates for Season 2 between audiences who saw the slider vs those who didnā€™t, and validate the impact of such an in-app campaign.

A great example of using distinguished UI elements that blend in natively with your app to subtly guide your users to take the right action.

Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Check out more in-app engagement plays

Feature adoption

Gullak uses stories to educate and encourage product adoption

Read more
Engagement

Turtlemint employs stories to get users started with the app

Read more
User onboarding

Product Hunt employs a walkthrough using tooltips for new users

Read more
Engagement

Mudrex uses stories to educate its users

Read more
User onboarding

Nykaa employs a walkthrough using tooltips for new users

Read more
Monetization

Khatabook uses a floater to announce its ongoing sale

Read more

Build beautiful experiences that drive activation, engagement and monetization

Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app

Thanks for your faith in us! We will reach out to you shortly :D
Oops! Something went wrong. Would you mind trying again?