Feature adoption
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Engagement
SonyLiv uses a floating button to give Rocket Boys more exposure
A slider is a handy way to keep your top shows easily accessible
Context
Content apps always try to drive higher watch times 📺 and engagement on their most popular shows.
When SonyLiv launched Rocket Boys Season 2 🚀, they wanted to nudge more users to start watching. In addition to placing it front and centre on the homepage, they also configured a Slider to draw user attention.
Why this works
This campaign was made highly relevant by only targeting users who’ve watched Season 1 in the past, but had still not started watching any episode of Season 2.
By rolling out the Slider to only 50% of the above eligible audience cohort, SonyLive can easily measure 🧐 watch rates for Season 2 between audiences who saw the slider vs those who didn’t, and validate the impact of such an in-app campaign.
A great example of using distinguished UI elements that blend in natively with your app to subtly guide your users to take the right action.
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