A slider is a handy way to keep your top shows easily accessible
Content apps always try to drive higher watch times 📺 and engagement on their most popular shows.
When SonyLiv launched Rocket Boys Season 2 🚀, they wanted to nudge more users to start watching. In addition to placing it front and centre on the homepage, they also configured a Slider to draw user attention.
This campaign was made highly relevant by only targeting users who’ve watched Season 1 in the past, but had still not started watching any episode of Season 2.
By rolling out the Slider to only 50% of the above eligible audience cohort, SonyLive can easily measure 🧐 watch rates for Season 2 between audiences who saw the slider vs those who didn’t, and validate the impact of such an in-app campaign.
A great example of using distinguished UI elements that blend in natively with your app to subtly guide your users to take the right action.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app