Floating action button keeps your top feature easily accessible without being intrusive
Tokopedia, a prominent e-commerce company in Indonesia, has implemented a creative marketing strategy to promote discounts, sales, and various offers.
They use a floating action button to showcase these deals to their users while the users browse the app.
This floating action button works because it is non-intrusive, allowing users to continue their shopping without interruptions.
This leads to:
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app