Tokopedia runs a floating action button to showcase discounts

Context

Tokopedia, a prominent e-commerce company in Indonesia, has implemented a creative marketing strategy to promote discounts, sales, and various offers.

They use a floating action button to showcase these deals to their users while the users browse the app.

Why this works

This floating action button works because it is non-intrusive, allowing users to continue their shopping without interruptions.

This leads to:

1. Increased Conversion Rates: The visually appealing nudge attracts attention and encourages users to explore offers, leading to higher conversion rates.
2. Higher Average Purchase Orders: Relevant offers in the floating action button entice users to add more items to their cart to take advantage of discounts, resulting in higher average purchase orders.