Feature adoption
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Engagement
Turtlemint employs stories to get users started with the app
Stories can be an effective way to engage users in a more interactive and visually appealing manner
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Context
Turtlemint, an app that lets its users buy different kinds of insurance, used Stories to build trust with its users - by showcasing its wide reach (used by 2.8L+ users), its insurance partners and its partnership with Dhoni.
Why this works
Their stories acts as a guide for the users to get stated with the app.
They also work well to drive home key messages, build trust or share offers - because they are short, simple, and easy to consume.
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