Turtlemint employs stories to get users started with the app

Context

Turtlemint, an app that lets its users buy different kinds of insurance, used Stories to build trust with its users - by showcasing its wide reach (used by 2.8L+ users), its insurance partners and its partnership with Dhoni.

Why this works

Their stories acts as a guide for the users to get stated with the app.

They also work well to drive home key messages, build trust or share offers - because they are short, simple, and easy to consume.

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