Always-on top banners easily catches the attention of users throughout the user journey to drive adoption
Upstox is an online trading platform for users in the Indian stock market.
To cater to the distinct needs of investors and traders, they have 2 separate modes called "Upstox for Investors" and "Upstox for Traders". In short "Upstox for Investors" is used to invest in Stocks, Mutual Funds, IPOs and more while the latter is for trading in Equities, Futures, Options, Commodities, and Currencies.
To promote the "Upstox for Investors", a static top banner is displayed for current users in "Upstox for Traders," encouraging them to explore and try out the "Upstox for Investors" mode and its offerings.
This approach works effectively because it recognizes the distinct needs of two user groups within the Upstox platform – traders and investors – and offers a targeted solution to cater to both.
By implementing a static top banner in the "Upstox for Traders" mode, Upstox not only acknowledges the diverse user base but also encourages traders to explore the "Upstox for Investors" feature.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app