Upstox uses a persistent top banner to drive adoption

Context

Upstox is an online trading platform for users in the Indian stock market.

To cater to the distinct needs of investors and traders, they have 2 separate modes called "Upstox for Investors" and "Upstox for Traders". In short "Upstox for Investors" is used to invest in Stocks, Mutual Funds, IPOs and more while the latter is for trading in Equities, Futures, Options, Commodities, and Currencies.

To promote the "Upstox for Investors", a static top banner is displayed for current users in "Upstox for Traders," encouraging them to explore and try out the "Upstox for Investors" mode and its offerings.

Why this works

This approach works effectively because it recognizes the distinct needs of two user groups within the Upstox platform – traders and investors – and offers a targeted solution to cater to both.

By implementing a static top banner in the "Upstox for Traders" mode, Upstox not only acknowledges the diverse user base but also encourages traders to explore the "Upstox for Investors" feature.