Zepto Adds a Surprise Gift Floater to Delight Users Post-Purchase

Interactive reward mechanisms keep users engaged and enhance their shopping experience

Context‍

Zepto introduces a gift floating button that appears immediately after users place an order, adding an element of excitement to the post-purchase experience. This interactive floater transforms into a scratch card upon clicking, revealing a reward or offer from partner brands.

Why It Works‍

The gift floater adds a layer of anticipation and delight, enhancing the emotional connection users feel with the brand. The scratch card mechanism gamifies the experience, tapping into users’ intrinsic motivation for surprise and rewards and draws attention to partner brands.

This strategy seamlessly integrates into the shopping journey without feeling intrusive. The reward structure, paired with interactive design, creates a memorable user experience, fostering customer loyalty and increasing the likelihood of repeat purchases.

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