Zepto Leverages Shoppable PiP Videos to Highlight Partner Brands & Boost Sales

Context

Zepto uses Picture-in-Picture (PiP) videos to promote partner brands’ products seamlessly within its app. These shoppable PiP videos not only direct user attention to deals and new launches but also allow users to add featured products directly to their carts from the video itself.

This interactive approach ensures users can engage with promotions while continuing to explore the app, making the shopping experience both convenient and non-intrusive.

Why It Works

The PiP format enhances user engagement by integrating promotional content in a visually captivating format that doesn’t disrupt the browsing experience. Users can move, resize, or dismiss the PiP video, ensuring they retain control over their interaction with the app.

By showcasing product features, benefits, or use cases within the PiP video, brands can build a deeper connection with users, increasing trust and credibility. This approach transforms traditional promotions into value-driven interactions, making users feel informed and confident about their purchasing decisions.

Combining education, connection, and convenience, Zepto creates a powerful channel for brands to drive engagement, build trust, and boost conversions.