back arrow
View all inspirations
Feature launch

Zomato introduced ZPL with a PiP video

To introduce users to ZPL, Zomato created an engaging video 📽 that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.

Improve funnel metrics with Plotline

Context

The IPL is a massive event in India that captivates a vast majority of the population. Brands have taken advantage of this enthusiasm to increase engagement and monetization through well-timed campaigns.

If you’ve recently opened the Zomato 🍔 app, you must have seen the engaging ZPL video playing in the background. With ZPL, users can place bets on specific outcomes of IPL matches, such as who will win, the number of 4s to be hit, the number of no-balls bowled, etc.

To introduce users to ZPL, Zomato created an engaging video 📽 that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.

Why this works

The PiP video appears on one side of the screen. It works because:

  1. It is non-intrusive: You can move it around, go about your order on the side and it can continue playing in the background
  2. It's an engaging format: Video by default proves to be one of the more interesting mediums of communication, if done well.
Subscribe to learn how best-in-class B2C brands use in-app engagement
Share

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Check out more dynamic experiences plays

Feature adoption

PhonePe uses a spotlight to boost QR scanner adoption

Read more
Engagement

Uber uses a floater for showing ETA

Read more
Engagement

Duolingo uses a quiz feature for language lessons

Read more
Engagement

Cred employs spin-the-wheel for users to win daily rewards

Read more
Engagement

Spotify uses a top banner to enable users to pick their artists

Read more
Engagement

Duolingo uses tooltips to show the learning progress

Read more