Discovery & Adoption
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Zomato introduced ZPL with a PiP video
To introduce users to ZPL, Zomato created an engaging video 📽 that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.
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Context
The IPL is a massive event in India that captivates a vast majority of the population. Brands have taken advantage of this enthusiasm to increase engagement and monetization through well-timed campaigns.
If you’ve recently opened the Zomato 🍔 app, you must have seen the engaging ZPL video playing in the background. With ZPL, users can place bets on specific outcomes of IPL matches, such as who will win, the number of 4s to be hit, the number of no-balls bowled, etc.
To introduce users to ZPL, Zomato created an engaging video 📽 that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.
Why this works
The PiP video appears on one side of the screen. It works because:
- It is non-intrusive: You can move it around, go about your order on the side and it can continue playing in the background
- It's an engaging format: Video by default proves to be one of the more interesting mediums of communication, if done well.
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