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Context
Zupee is a skill-based gaming platform in India. After a user interacts with a scratch card, the app shows a contextual pinned banner — but the banner content adapts based on the user’s action. If the user dismisses the scratch card (clicks cross), they see a banner encouraging them to reconsider. If the user avails the reward, they see a different banner reinforcing the next action. This branching experience maximizes conversion at every decision point.
Why This Works
Contextual follow-ups based on user actions show the app is “listening” and responding intelligently. It works because (1) Different responses for dismiss vs. redeem means no opportunity is wasted, (2) The pinned banner is persistent but non-intrusive — it stays visible without blocking the experience, (3) It creates a natural nudge sequence that guides users toward the desired action regardless of their initial choice.
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