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Infinito.bet is a fast-growing online betting platform in Latin America. With a focus on user trust and seamless activation, the team prioritizes compliance and engagement from day one.
How Infinito.bet uses Plotline
Over the last few months, the product and growth team at Infinito.bet has been using Plotline to improve activation metrics and reduce drop-off at key moments in the user journey.
"Plotline has changed how we drive activation at Infinito.bet. The floating button campaign for verification completion delivered a 20% uplift in activation - results we couldn't have achieved with traditional methods. What impressed us most was how quickly we could launch, test, and iterate without waiting on dev resources. The platform is intuitive, powerful, and their team is incredibly responsive."
The Challenge
In the online betting industry, the path to activation is straightforward but often challenging: users sign up, explore the platform, but must complete verification before they can place their first bet. This verification step, while essential for compliance and trust, often becomes a drop-off point.
Users get distracted, delay the process, or simply forget. Improving verification completion rates wasn’t just about compliance - it was about unlocking revenue. Every user who completes verification is a user who can deposit funds, place bets, and become a long-term customer.
Traditional methods like email reminders and push notifications were easy to ignore or miss entirely. Users who were actively in the app, exploring features and getting excited about betting, needed a more immediate, contextual nudge to complete KYC.
Campaign: Increase Verification Completion with a Floating Button
For users who hadn’t completed KYC, Infinito.bet triggered a contextual floating button that appeared during key moments in their session - when they were browsing betting options or showing clear intent to place a bet.
The message was simple: “Complete KYC and get $50 free”
Clicking the button took users directly to the KYC verification page without any extra steps, or friction.
60% of users who saw the floating button clicked through, resulting in a 20% increase in verification rates and turning a critical activation bottleneck into a high-converting moment.
For Infinito.bet, this translated directly into more active users, higher deposits, and increased lifetime value. Using Plotline’s no-code platform, the team launched and iterated on this campaign in days, not weeks.