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Zupee is one of the fastest growing Indian online gaming companies with 95% market share in the Indian gaming sector’s largest segment – casual & boardgame segment. Zupee is redefining the online real money gaming ecosystem by providing meaningful entertainment.
Founded in 2018 and backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India & Orios Venture Partners, Zupee stands at USD 600 million valuation.
How Zupee uses Plotline
Over the last 3 months, the product and growth team at Zupee has launched 20+ campaigns on Plotline, to improve multiple in-app metrics across activation, adoption, and retention.
Campaign 1: Increase KYC Completion
KYC is a critical action for most gaming apps. It helps build user trust, creates opportunities to increase engagement and reduces chances of fraud.
For users who have not done KYC, Zupee triggers a contextual floating button that reminds them to finish the process.
Clicking on the floater redirects to the KYC page, drastically improving completion rates. 🚀
Between control and target groups, Zupee saw almost a ~300% jump in users completing KYCif they saw the floater**.**
"We brought in Plotline to personalize our app experience to each user and communicate with users inside the app, without involvement of engineering teams. We have been able to positively impact metrics like adoption, activation and retention."
Campaign 2: Pinned banner + Scratch card to drive transactions
Zupee came up with a sleak way to drive transactions.
They implemented a 2-step campaign to**:**
- Show that the user has unlocked a scratch card with a pinned banner
- When the user clicks on the banner, award them with a scratch card with a 20% cashback on a transaction
10% more users started making transactions after viewing the campaign
"Plotline's floating buttons and other experiences have helped with multiple use cases. Improving KYC completion rates, improving tournament participation rates, increasing referral rate, etc. We are able to run campaigns without any engineering effort and are now able to use our app as a growth channel."
