Feature adoption
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Engagement
Cred employs spin-the-wheel for users to win daily rewards
Spin-the-wheel acts as a daily engagement strategy to win rewards.
Context
CRED, a prominent fintech company in India employs spin-the-wheel in its app.
It is a daily engagement strategy for users to try their luck and win rewards like bitcoins, gift vouchers, and more.
Why it works
The spin-the-wheel feature introduces an element of gamification, making the user experience more interactive and enjoyable.
CRED makes its spin-the-wheel a daily thing to get users hooked. The chance of winning rewards builds a habit, making users stick around more often.
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