Myntra Turns Daily Visits into Rewards with Streak-Based Engagement

Context

Myntra uses streaks as part of its engagement strategy by featuring a flame icon and progress tracker on the homepage. Users are rewarded for maintaining streaks, unlocking exclusive rewards like discount coupons for consecutive daily logins. The streak widget is prominently displayed, keeping users motivated and excited to return each day.

Why it Works

Streaks tap into the psychological principle of consistency and loss aversion. Users feel a sense of accomplishment as they build streaks and are driven to maintain them to avoid breaking their progress. This builds habits and strengthens loyalty to the app.

By making streaks highly visible and rewarding, Myntra creates a sense of achievement and anticipation, driving positive reinforcement, encouraging regular engagement and retention.