Feature adoption
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Feature adoption
Gullak uses stories to educate and encourage product adoption
Stories can be an effective way to get users started with a particular product/feature in a more interactive and visually appealing manner
Context
Gullak is a mobile app that automates savings & invests these in Gold. Among the 6 products displayed in its app, if we click on the "Save on Spends" product, it walks us through the product details with the help of stories - product/feature education.
Why this works
The stories featuring the "Save on Spends" product, educate the users on how to get started with that particular product and provides users with a series of benefits and steps to follow.
This enhances the adoption of the product and ultimately leads to increased engagement & conversion rates.
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