.png){kind=small}
Context
Kiwi is a credit card and rental payment app in India. To boost rental payment completion rates, the app deployed a gamified experience powered by Plotline. Users who complete their rental payments are rewarded with a chance to play a game — turning a routine transaction into an engaging moment. The game was deployed within a couple of days and is already showing decent uplift in payment rates.
Why This Works
Gamification tied to transactional completion makes the payment process feel rewarding rather than obligatory. It works because (1) It creates a post-action reward loop that incentivizes users to complete payments, (2) The deployment speed (couple of days) means the team can experiment fast without engineering bottleneck, (3) The surprise element of a game after payment transforms a mundane task into an engaging experience.
Check out more user experiences from leading apps
Discovery & AdoptionPowered by Plotline
Niyo Uses a Bottom Sheet to Announce New Product Launches Without Disrupting the Core Experience
Read more
Onboarding & Activation
Stable Money Uses a Step-by-Step Profile Quiz to Personalize the Investment Journey
Read more
Monetization
Zepto Uses Scrollable Video Widgets to Showcase Sponsored Products in Search
Read more
Discovery & Adoption
IndiGo Uses Swipeable Deal Strips to Drive Offer Discovery
Read more
Discovery & Adoption
ixigo Maximizes Push Notification Opt-ins with Bottom Sheet
Read more
Monetization
