Swish Uses Seasonal Themes to Create Festive App Experiences

Context

Swish is a food delivery app. To celebrate Halloween, the app transformed its interface with a festive themed background. The seasonal design included Halloween-inspired visuals, colors, and animations that gave the entire app a festive feel — making the ordering experience feel special and timely.

Why This Works

Seasonal themes make the app feel current and culturally connected. It works because (1) Festive designs create a sense of novelty that drives users to open the app “just to see”, (2) Seasonal tie-ins feel personal — like the app is celebrating with the user, (3) Themed experiences create social sharing moments as users screenshot and share the festive designs.

Check out more user experiences from leading apps

Discovery & AdoptionPowered by Plotline

Niyo Uses a Bottom Sheet to Announce New Product Launches Without Disrupting the Core Experience

Read more Onboarding & Activation

Stable Money Uses a Step-by-Step Profile Quiz to Personalize the Investment Journey

Read more Monetization

Zepto Uses Scrollable Video Widgets to Showcase Sponsored Products in Search

Read more Discovery & Adoption

IndiGo Uses Swipeable Deal Strips to Drive Offer Discovery

Read more Discovery & Adoption

ixigo Maximizes Push Notification Opt-ins with Bottom Sheet

Read more Monetization

Zupee Promotes League Participation with Real-Time Countdown

Read moreSee more experiences