June 24, 2024

5 Best A/B Testing Tools for Mobile Apps in 2024

Discover the best A/B testing tools for mobile apps according to your need to optimize user experience and maximize engagement.

Ananya Vairavarajan

A/B testing is crucial for mobile apps to optimize user experience and maximize engagement. Choosing the right tool can significantly impact the efficiency and effectiveness of your testing process.

This post explores five of the best A/B testing tools for mobile apps: Plotline, Optimizely (for mobile apps), VWO, Apptimize, and Taplytics.


Choose if: You are a mobile-first consumer tech company in need of capabilities beyond A/B testing with a focus on in-app experience to enhance user engagement and retention.

  1. Strength/uniqueness: Ability to create and deploy various UI interactive elements in a no-code manner. This feature allows marketing teams to quickly implement changes and test new ideas without relying on developers.
  2. Main geography of operations: US, South East Asia, MENA
  3. Pricing: The Starter plan starts at $499/month. You can book a call for a free trial.
Plotline offerings

Optimizely (for mobile apps)

Choose if: You are an enterprise looking to conduct sophisticated experiments and feature rollouts in their mobile apps.

  1. Strength/uniqueness: Its comprehensive experimentation capabilities and real-time personalization, allow for highly tailored user experiences. They also provide CMS to plan campaigns, create content, and seamlessly collaborate across teams.
  2. Main geography of operations: North America, Europe, Asia, and beyond.
  3. Pricing: Optimizely plans start at $36,000/year for basic needs and scale based on traffic or impressions.


Choose if: You are looking for a user-friendly platform that combines qualitative and quantitative insights to optimize user experience and conversion rates.

  1. Strength/uniqueness: Its comprehensive A/B experimentation capabilities with a visual editor, heat map features, behavioral targeting, and conversion funnels.
  2. Main geography of operations: North America, Europe, Asia, and beyond.
  3. Pricing: VWO for mobile apps plan starts at ~$1000 for 10K MTU.


Choose if: You need an A/B testing and optimization tool across mobile, web OTT, and more.

  1. Strength/uniqueness: Its unique selling point is its agility in experimentation and feature rollout. Its visual editor and cross-platform support make it easy for teams to implement and manage experiments efficiently.
  2. Main geography of operations: Global client base, including regions such as North America, Europe, and Asia.
  3. Pricing: They provide custom quotes based on the scale and complexity of your requirements. A free trial is available to help you explore its features and capabilities.


Choose if: You need a combination of A/B testing, personalization, and push notifications making it a versatile tool for engaging users and improving app performance.

  1. Strength/uniqueness: Its strength lies in its integrated approach, combining testing, personalization, and user engagement tools in one platform. This integration simplifies the optimization process and enhances the overall user experience.
  2. Main geography of operations: Serving clients across North America, Europe, and Asia
  3. Pricing: They provide customized pricing plans based on your requirements, with a free trial available to help you evaluate its capabilities.

How to choose the right A/B testing tool for your mobile app?

  • Plotline: Ideal for teams looking for a no-code solution to create and deploy highly customizable in-app elements quickly. Best for enhancing user engagement through personalized, interactive content.
  • VWO: Suitable for businesses that require comprehensive testing capabilities, including multivariate testing and detailed user behavior insights through heatmaps and session recordings.
  • Apptimize: Perfect for those needing real-time updates and cross-platform consistency. Its strong targeting features make it excellent for personalized user experiences.
  • Optimizely: Best for those who need robust feature flagging and advanced personalization capabilities. Optimizely’s integrated analytics are great for in-depth performance insights.
  • Taplytics: A great choice for those seeking an all-in-one solution with no-code experimentation and granular feature management. Its personalization engine ensures highly tailored user experiences.

Final thoughts

By thoroughly researching and comparing the above A/B testing tools for mobile apps, you can make a well-informed choice that aligns with your mobile app optimization strategy in 2024 and beyond.

If you're interested in learning more about how you can engage your users both inside your app and with A/B testing capabilities to help drive and monitor activation, retention, and monetization metrics, start your free trial with Plotline.

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