Diwali is a significant opportunity for businesses to engage with their customers contextually and boost transactions.

In-app campaigns have become a powerful tool to encourage users to make festive purchases. Apps who use such campaigns repeatedly see higher transactions and engagement compared to apps who don’t run any in-app campaigns.

Let’s explore a range of effective ideas for in-app campaigns that can help mobile apps maximize their transactions during the Diwali season.

A floating action button to claim festive rewards

Fintech apps can employ floating action buttons to encourage users to claim festive rewards. These floating buttons look novel and prompt users to explore and capitalize on special offerings during holidays like Diwali.

E-commerce apps can use such floaters to drive new category exploration.

A scratch card to claim festive rewards

Fintech apps like Google Pay and PhonePe use scratch cards to give out rewards to users. For this festive season, design your scratch card with a Diwali-themed UI to give out contextual gifts. To understand more such tactics, refer to gamification in fintech apps.

A coach mark to nudge users to send gifts to their friends

Let's say you're a social app. Use a coach mark when a user has recently added a new friend or is on a page related to friend interactions. They can send coupons that they have collected or send gift cards as part of their engagement with new friends.

A bottom sheet to highlight festive discounts

Say you have a a fitness app. A bottom sheet can be triggered when users are exploring fitness courses and are on the verge of a purchase, but not yet sure about going through with it.

This bottom sheet will showcase an ongoing festive promotion, driving purchases from users who are on-the-fence.

With Plotline, you can design themed in-app campaigns to increase metrics like activation, adoption and revenue

Plotline's in-app engagement platform enables you to deploy in-app nudges without writing a single line of code within 15 minutes.

We provide powerful event-based targeting and user segmentation to help your users take the right action when they’re on your app.

If you're interested in learning more about how in-app campaigns can be configured using Plotline, check us out for a free trial.