Top 5 gamification tools for mobile apps in 2025

Gamification has become a powerful strategy for enhancing user engagement and retention in mobile apps. By integrating game-like elements into non-gaming contexts, brands can create more interactive and rewarding experiences for their users.

In this blog, we’ll explore what gamification in mobile apps entails, why it’s beneficial, the tools available for app gamification, and the top five tools for 2025.

What is Gamification in Mobile Apps?

Gamification refers to the application of game-design elements and principles in non-game contexts. In mobile apps, this means incorporating features such as points, badges, leaderboards, challenges, and rewards to motivate users and enhance their overall experience. By making the app more engaging and fun, gamification helps in retaining users and encouraging them to interact with the app more frequently.

Why Should You Gamify Mobile App User Experiences?

Gamifying mobile app user experiences offers numerous benefits:

• Increased Engagement: Gamification elements make the app more interesting and interactive, keeping users engaged for longer periods.
• Enhanced Retention: By rewarding users for their interactions, gamification encourages repeat usage and reduces churn.
• Motivation and Productivity: Gamified apps can motivate users to achieve their goals, whether it's fitness, learning, or personal development.
• User Loyalty: Rewards and recognition systems foster a sense of loyalty among users, making them more likely to stick with the app.
• User Satisfaction: Gamification can provide valuable insights into user behavior, helping apps customise the app experience.

What are Tools for App Gamification?

Several tools are available for adding gamification elements to mobile apps. They enable you to gamify the user experience using UI components like:

1. Scratch Cards
2. Quizzes
3. Badges
4. Leaderboards
5. Spin to win and more

Top 5 Tools for App Gamification in 2025

Plotline

Features: Plotline enables curating personalized gamification journeys using different UI elements like  scratch cards, spin to wheel, quizzes, streaks, milestones to help you boost loyalty and retention.

The tool also offers 150+ skill games that can directly be integrated inside your app to keep engaging users.

Unique aspect: Extensive UI template library meant for in-app experiences like walkthroughs, conversion campaigns and more, journey builder to automate the flows, and real-time delivery (<100ms) of the onboarding messages- all in a no-code manner.

Main geography of operations: India, US, UK, South East Asia, Middle East.

Pricing: The Starter plan starts at $499. For enterprise pricing, detailed information can be requested by reaching out to the team.

Notable clients: EatSure, Meesho, Upstox, Zepto.

Compatibility: Plotline is compatible with Android Native, iOS Native, Flutter, React Native, Jetpack Compose, mobile-web, and has a web SDK as well.

Motrain

Features: Motrain provides personalized challenges and rewards, tailored notifications, and a comprehensive analytics dashboard.

Unique aspect: Focuses on personalized gamification for individual user preferences and behaviors.

Main geography of operations: US, UK, South East Asia.

Pricing: Pricing details can be requested from their sales team.

Compatibility: Compatible with major mobile platforms including Android and iOS.

Gametize

Features: Gametize offers a platform for developing challenges, rewards, and social engagement features with an easy-to-use interface.

Unique aspect: Strong emphasis on social engagement and community building.

Main geography of operations: South East Asia, US.

Pricing: Starts at $200 per month with enterprise pricing available upon request.

Compatibility: Compatible with major mobile platforms including Android and iOS.

Captain Up

Features: Captain Up provides tools for social engagement, loyalty programs, and gamified rewards.

Unique aspect: Robust platform for integrating social and loyalty features seamlessly.

Main geography of operations: US, UK.

Pricing: Contact their sales team for pricing details.

Compatibility: Integrates with Android, iOS, and web platforms.

Drimify

Features: Drimify offers tools for creating challenges, quizzes, and interactive content that captivate users.

Unique aspect: Strong focus on interactive content and user enjoyment.

Main geography of operations: US, UK, South East Asia.

Pricing: Starting at $99 per month with enterprise options available.

Compatibility: Compatible with Android, iOS, and web applications.

Wrapping Up

Gamification is a powerful tool for enhancing user engagement and retention in mobile apps. By integrating game-like elements, developers can create more interactive and rewarding experiences for users. The tools highlighted above—Plotline, Motrain, Gametize, Captain Up, Drimify, and Funifier—are among the best in 2025 for implementing effective gamification strategies in B2C apps.

FAQ

Q: What is gamification in mobile apps?

‍A: Gamification in mobile apps involves incorporating game-design elements like points, badges, and leaderboards to enhance user engagement and experience.

Q: Why should you gamify mobile app user experiences?

‍A: Gamification increases engagement, enhances retention, motivates users, fosters loyalty, and provides valuable data insights.

Q: What are some top tools for app gamification in 2025?

‍A: The top tools are Plotline, Motrain, Gametize, Captain Up, Drimify, and Funifier, each offering unique features for different use cases and organization sizes.