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Launch captivating stories in your app
We help product and growth teams launch in-app experiences like stories - without developer effort.
Trusted by growth teams at fast-scaling consumer companies
Improve Onboarding and Drive Adoption
Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.
Increase User Engagement
Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.
Boost Conversions with Shoppable Stories
Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.
Drive app growth with no-code stories
Improve Onboarding and Drive Adoption
Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.
Increase User Engagement
Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.
Boost Conversions with Shoppable Stories
Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.
Stories...and much more
Choose from stories, videos, spotlights, tooltips, animations and more to engage users in your app
Stories
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
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tooltips
Google Pay uses tooltips to activate new users
Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Videos
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
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spotlights
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
animations
Jar uses animations to draw attention to "Save more"
To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Floaters
Poker Baazi uses floating buttons to drive signups for a tournament
The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
Why choose Plotline?
Plotline offers the most breadth in terms of UI elements to engage your users
Feature
Plotline
Others
UI Patterns
Modals, tooltips, coachmarks, etc
Stories
Videos (full screen, PiP, etc)
Native in-line embeds / widgets
Floating buttons
Targeting
Real-time targeting
Import user cohorts from Mixpanel, etc
Journey builder
Compatibility
iOS, Android, React Native
Flutter, Jetpack Compose
Success Stories
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Niyo furthers adoption of flagship debit card by ~35%
Learn how Niyo uses in-app messages to drive adoption of their debit card and their referrals feature
35%
uplift in adoption of debit card
40%
uplift in users referring others
EatSure enables users to checkout easily with Stories
Learn how EatSure saw an improvement in a range of metrics from checkout conversions, time to checkout and more
In-app stories
on the homepage allows users to view new food items and checkout
Gamification
to improve engagement of loyal users
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users’ historical behavior in the app, allowing us to customize our communication to users in a more relevant and timely manner."
Alethia Tan
SVP, Growth, Kredivo
" In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
Ready to get started?
Join companies like Zepto, Step Banking, Dream 11 and others that use Plotline to boost conversions
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