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Launch captivating stories in your app
We help product and growth teams launch in-app experiences like stories - without developer effort.
Trusted by global fast-growing consumer companies, from startups to enterprise
Improve Onboarding and Drive Adoption
Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.
Increase User Engagement
Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.
Boost Conversions with Shoppable Stories
Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.
Drive app growth with no-code stories
Improve Onboarding and Drive Adoption
Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.
Increase User Engagement
Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.
Boost Conversions with Shoppable Stories
Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.
Stories...and much more
Choose from stories, videos, spotlights, tooltips, animations and more to engage users in your app
Stories
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
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tooltips
Google Pay uses tooltips to activate new users
Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Videos
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
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spotlights
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
animations
Jar uses animations to draw attention to "Save more"
To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Floaters
Poker Baazi uses floating buttons to drive signups for a tournament
The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
Why choose Plotline?
Plotline offers the most breadth in terms of UI elements to engage your users
Feature
Plotline
Others
UI Patterns
Modals, tooltips, coachmarks, etc
Stories
Videos (full screen, PiP, etc)
Native in-line embeds / widgets
Floating buttons
Targeting
Real-time targeting
Import user cohorts from Mixpanel, etc
Journey builder
Compatibility
iOS, Android, React Native
Flutter, Jetpack Compose
Success Stories
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Niyo furthers adoption of flagship debit card by ~35%
Learn how Niyo uses in-app messages to drive adoption of their debit card and their referrals feature
35%
uplift in adoption of debit card
40%
uplift in users referring others
EatSure enables users to checkout easily with Stories
Learn how EatSure saw an improvement in a range of metrics from checkout conversions, time to checkout and more
In-app stories
on the homepage allows users to view new food items and checkout
Gamification
to improve engagement of loyal users
Don’t Just Take Our Word For It
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering