Launch captivating stories in your app

We help product and growth teams launch in-app experiences like stories - without developer effort.
iPhone mockup
Trusted by growth teams at fast-scaling consumer companies
Improve Onboarding and Drive Adoption
Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.
Increase User Engagement
Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.
Boost Conversions with Shoppable Stories
Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.

Drive app growth with no-code stories

Improve Onboarding and Drive Adoption

Turn onboarding into an engaging, step-by-step experience with interactive stories that simplify complex features and empower users to explore your product confidently from the start.

Increase User Engagement

Capture attention and build lasting connections through visually rich, dynamic stories that keep users coming back with personalised, swipeable content.

Boost Conversions with Shoppable Stories

Make purchases effortless with shoppable stories that seamlessly guide users from interest to action in one click, shortening the journey and driving measurable results.

Stories...and much more

Choose from stories, videos, spotlights, tooltips, animations and more to engage users in your app
Stories

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
Stable money uses Stories for in-app engagement
tooltips

Google Pay uses tooltips to activate new users

Google Pay brings attention to the 2 most important features that help new users see the value in the app. They drastically reduce time-to-value and increase activation rates.
Google pay tooltips for new users
Videos

Zomato uses a PiP video to introduce "ZPL"

To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
Zomato uses a PiP video to nudge users to use ZPL
spotlights

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
Jar uses Plotline's Spotlight feature to improve adoption of GoldX
animations

Jar uses animations to draw attention to "Save more"

To get more users to save their "round-offs", Jar uses an animation to draw attention to the CTA and subtly encourage repeat transactions.
Jar uses animations to drive repeat transactions, by using Plotline.
Floaters

Poker Baazi uses floating buttons to drive signups for a tournament

The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
Poker Baazi floating button

Why choose Plotline?

Plotline offers the most breadth in terms of UI elements to engage your users

Feature

Plotline

Others

UI Patterns
Modals, tooltips, coachmarks, etc
Stories
Videos (full screen,  PiP, etc)
Native in-line embeds / widgets
Floating buttons
Targeting
Real-time targeting
Import user cohorts from Mixpanel, etc
Journey builder
Compatibility
iOS, Android, React Native
Flutter, Jetpack Compose
Success Stories
Niyo DCB gif with Plotline

Niyo furthers adoption of flagship debit card by ~35%

Learn how Niyo uses in-app messages to drive adoption of their debit card and their referrals feature
35%
uplift in adoption of debit card
40%
uplift in users referring others
Eatsure has Stories in their app | Plotline

EatSure enables users to checkout easily with Stories

Learn how EatSure saw an improvement in a range of metrics from checkout conversions, time to checkout and more
In-app stories
on the homepage allows users to view new food items and checkout
Gamification
to improve engagement of loyal users

You're in good company

Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar

Drive in-app growth with Plotline

Join companies like Zepto, Step Banking, Dream 11 and others that use Plotline to boost conversions