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Context
SalarySe is a salary advance and financial services app in India. The app runs a Plotline-powered campaign to drive push notification permission opt-ins. Instead of showing the native OS permission dialog cold, the app first presents a campaign explaining the value of push notifications — like getting real-time updates on salary advances and payment reminders — before requesting permission.
Why This Works
Pre-permission campaigns dramatically improve opt-in rates compared to cold permission prompts. It works because (1) Users understand WHY they should enable notifications before seeing the system prompt, (2) The in-app campaign format is more persuasive than a bare OS dialog, (3) Users who opt in after understanding the value are more likely to engage with the notifications long-term rather than muting them.
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