Swish Uses Streaks to Drive Daily Ordering Habits

Context

Swish is a food delivery app. To encourage users to order daily, the app uses a streak-based rewards system. Users who order on consecutive days build up a streak, unlocking progressively better rewards. The streak counter is prominently displayed, creating a visual commitment device.

Why This Works

Streaks tap into loss aversion — once users start a streak, they don’t want to break it. It works because (1) Daily engagement becomes habit-forming when tied to visible progress, (2) The fear of losing a streak creates a stronger motivation than the promise of a reward alone, (3) Progressive rewards mean early streaks are easy to build, creating quick wins that hook users before the habit is formed.

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