Netcore vs. Plotline | Features, Pricing, and Comparison

Netcore Cloud and Plotline are highly regarded customer experience and personalization platforms for consumer companies. These platforms provide capabilities that assist B2C apps in improving the user experience and boosting customer engagement . We will compare these tools to help you make a well-informed decision regarding which platform is the best fit for your business.

Here's a short guide to help you decide between these tools right away:

• Both platforms offer strong outside-app engagement tools such as push notifications, email, and SMS marketing.
• If you're looking for a platform that excels in email and SMS marketing, along with advanced predictive analytics, and contextual nudges, Netcore Cloud would be a better fit.
• However, if bringing users back into the app and engaging them with in-app experiences (like nudges, , stories, gamification elements, etc.) is crucial, Plotline is the best choice. It pairs outside-app communications with immersive in-app engagement to deliver a seamless omnichannel experience that boosts retention and long-term value.

Introduction to the Tools

Netcore Cloud

Netcore Cloud is a customer experience and personalization platform that helps businesses increase revenue and customer lifetime value. It provides a comprehensive range of tools designed for businesses to streamline their customer engagement across multiple channels. With Netcore, businesses can:

• Run personalized email and SMS campaigns
• Use marketing automation to design customer journeys
• Analyze customer behaviour with advanced analytics and predictive tools
• Improve engagement using push notifications and contextual nudges
• Provide in-app walkthroughs and mobility SMS solutions

It stands out for its ability to handle large-scale, data-driven customer engagement, offering sophisticated tools like predictive analytics and customer journey mapping.

Plotline

Plotline, on the other hand, is an omni-channel customer engagement and experience personalization platform that differentiates itself through its extensive in-app engagement capabilities. Businesses using the platform can easily create engaging in-app experiences like:

• Create immersive in-app experiences using stories, videos, and gamification to boost user interaction
• Guide users effectively within the app through tooltips, spotlights, and floaters
• Enhance user engagement with interactive elements by utilising native widgets and swipe strips
• Build tailored omni-channel experiences and workflows to enhance user satisfaction.
• A/B test different strategies and features to determine what drives the best user engagement

In addition to its strong in-app engagement, Plotline also supports outside-app channels like push notifications, email, and SMS, providing a seamless experience both inside and outside the app.

It also allows businesses to segment users in real time, ensuring highly targeted, personalized interactions.

Feature Comparison: Netcore Cloud vs. Plotline

Here’s a broad summary of the features of the two platforms:

Outside-App Engagement

Both platforms provide a complete messaging suite that keeps customers engaged across channels like push, SMS, and email. All tools can also personalize with user profile information and rich media content.

While Netcore Cloud excels in providing a robust set of tools for email and SMS marketing, Plotline matches it in outside-app engagement and adds a deeper level of in-app functionality.

In-App Engagement

The effectiveness of traditional channels like email and SMS has decreased over time. Today, in-app engagement has emerged as a key method for driving user retention and lifetime value (LTV).

While Netcore Cloud offers basic in-app tools such as modals and walkthroughs, it doesn't provide the rich in-app experiences that Plotline does. If creating highly interactive in-app content like nudges, stories, scratch cards, and native widgets is your priority, Plotline is the clear winner.

User Segmentation

Both platforms offer powerful segmentation capabilities that allow businesses to create highly targeted campaigns based on user behaviour and demographics.

Plotline takes the lead with real-time event-based segmentation, which can react instantly to user behaviour. Netcore Cloud offers segmentation tools, but some users have reported delays, making Plotline the better choice for real-time in-app personalization.

Journey Orchestration

Both platforms provide the tools needed to personalize user journeys based on customer behaviour, including crafting specific campaigns for user segments such as abandoned cart/ KYC reminders.

Both Netcore Cloud and Plotline enable businesses to create intricate user journeys and automate engagement based on user actions. However, if in-app personalization is critical to your business, Plotline offers a more robust and interactive solution.

Integration

Netcore Cloud offers a range of integration options, including APIs and pre-built connectors for major CRM, CMS, and e-commerce platforms. This facilitates seamless data exchange and helps synchronize user information across various systems.

Plotline provides flexible integration capabilities, allowing you to connect with your existing tech stack through APIs and SDKs. It also supports integrations with popular analytics and marketing platforms, ensuring a cohesive user experience across channels.

Pricing Comparison: Netcore Cloud vs. Plotline

Netcore offers a custom pricing model depending on the scale of your business, while Plotline’s entry-level package starts at $500/month.

Key Takeaways: Netcore Cloud vs Plotline

Choosing between Netcore Cloud and Plotline depends on your business’s core needs:

• Both Netcore Cloud and Plotline offer strong outside-app engagement tools such as push notifications, email, and SMS marketing.
• If advanced analytics, email/SMS marketing are crucial for your business, Netcore Cloud is the better choice.
• Plotline is ideal for brands looking to engage users with immersive in-app experiences during activation, adoption and through gamification, while using outside-app communication channels to bring users back into the app.

Plotline: For brands looking to give users a non-intrusive  experience across channels

Ploltine is a full-stack engagement platform that specializes in in-app engagement.

In-app engagement is an emerging space and Netcore is limited when it comes to providing customizable UI elements and real-time targeting. That’s where Plotline comes in. We believe the best way to communicate with your users is where they are - on your app - to activate, retain, and monetize your users.

You can configure nudges, stories, tooltips, gamification elements, etc. customised to your brand's design guidelines without having to rely on developer effort.

If you're interested in learning more about how in-app engagement can help you drive activation, retention, and monetization metrics, check us out for a free trial.