.png){kind=small}
Context
Zepto is a quick commerce app in India. The app embeds video widgets directly within the product browsing experience. These shoppable videos — featuring partner brands and products — auto-play as users scroll through search results and category pages. The video format showcases products in action, providing richer context than static images.
Why This Works
Video widgets bring products to life in a way static images cannot. It works because (1) Auto-play video captures attention during scroll, increasing the chance of product discovery, (2) Seeing a product in use builds confidence and reduces purchase hesitation, (3) The embedded placement means users discover products organically within their browsing flow rather than through intrusive ads.
Check out more user experiences from leading apps
Discovery & AdoptionPowered by Plotline
Niyo Uses a Bottom Sheet to Announce New Product Launches Without Disrupting the Core Experience
Read more
Onboarding & Activation
Stable Money Uses a Step-by-Step Profile Quiz to Personalize the Investment Journey
Read more
Monetization
Zepto Uses Scrollable Video Widgets to Showcase Sponsored Products in Search
Read more
Discovery & Adoption
IndiGo Uses Swipeable Deal Strips to Drive Offer Discovery
Read more
Discovery & Adoption
ixigo Maximizes Push Notification Opt-ins with Bottom Sheet
Read more
Monetization
