Zupee Revamps Scratch Card Design for Higher Engagement

Context

Zupee is a skill-based gaming platform in India. The app revamped its scratch card design with a fresh, visually appealing layout. The new design features bold colors, clear reward tiers, and satisfying scratch animations that make the reveal moment more exciting. Users receive scratch cards as rewards for gameplay, driving them to play more.

Why This Works

A well-designed scratch card makes the reward feel more valuable even before the reveal. It works because (1) Visual appeal increases perceived reward value — a premium-looking card feels like a premium reward, (2) The tactile scratch interaction creates a moment of anticipation and delight, (3) Regular design refreshes keep the experience from feeling stale for repeat users.

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