Khatabook uses a floater to announce its ongoing sale

Context

Khatabook, India’s leading business management app for MSMEs has implemented a creative marketing strategy to promote its ongoing sale.

They use a floater to showcase their sale to their users while the users browse the app.

Why this works

This floater works because it is non-intrusive, allowing users to continue their journey without interruptions.

This leads to:

1. Increased conversion rates: The visually appealing nudge attracts attention and encourages users to explore the ongoing sale, leading to higher conversion rates.
2. Higher transactions: Relevant sale in the floater entice users to explore and take advantage of discounts, resulting in higher transactions.

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