Feature adoption
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Monetization
Khatabook uses a floater to announce its ongoing sale
Floater keeps your top feature easily accessible without being intrusive
Context
Khatabook, India's leading business management app for MSMEs has implemented a creative marketing strategy to promote its ongoing sale.
They use a floater to showcase their sale to their users while the users browse the app.
Why this works
This floater works because it is non-intrusive, allowing users to continue their journey without interruptions.
This leads to:
- Increased conversion rates: The visually appealing nudge attracts attention and encourages users to explore the ongoing sale, leading to higher conversion rates.
- Higher transactions: Relevant sale in the floater entice users to explore and take advantage of discounts, resulting in higher transactions.
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