Feature adoption

Myntra uses an expandable floater for the adoption of MyFashionGPT

Expandable floaters are non-intrusive and promptly captures the user's attention

Content

Myntra recently launched MyFashionGPT. Users can now explore curated looks by typing in relevant keywords like “airport looks".It is designed to drive engagement, improve product discovery and cross-sell products.

To drive adoption of this new feature, Myntra uses an “expandable floater” for its discovery and adoption.

Why this works

This expandable floater captures users’ attention without being intrusive and fits in well with Myntra’s design theme.

By facilitating direct navigation to other features, the floater saves users approximately 10 seconds per interaction, enhancing the users’ shopping efficiency.

This streamlined user experience translates into higher revenue, driven by quick purchases on the platform.

Subscribe to learn how best-in-class B2C brands use in-app engagement

Check out more in-app engagement plays

Feature adoption

Gullak uses stories to educate and encourage product adoption

Engagement

Turtlemint employs stories to get users started with the app

User onboarding

Product Hunt employs a walkthrough using tooltips for new users

Engagement

Mudrex uses stories to educate its users

User onboarding

Nykaa employs a walkthrough using tooltips for new users

Monetization

Khatabook uses a floater to announce its ongoing sale

View More Inspirations

Build beautiful experiences that drive activation, engagement and monetization

Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app

Thanks for your faith in us! We will reach out to you shortly :D

Oops! Something went wrong. Would you mind trying again?