Expandable floaters are non-intrusive and promptly captures the user's attention
Myntra recently launched MyFashionGPT. Users can now explore curated looks by typing in relevant keywords like “airport looks".It is designed to drive engagement, improve product discovery and cross-sell products.
To drive adoption of this new feature, Myntra uses an “expandable floater” for its discovery and adoption.
This expandable floater captures users’ attention without being intrusive and fits in well with Myntra’s design theme.
By facilitating direct navigation to other features, the floater saves users approximately 10 seconds per interaction, enhancing the users’ shopping efficiency.
This streamlined user experience translates into higher revenue, driven by quick purchases on the platform.
Join companies like Meesho, Sharechat, Jar, Khatabook and more that create product tours, onboarding guides, new feature announcements and more to engage users in-app